The North America Plant Protein Market: Growth and Trends

The North America plant protein market was valued at US$6,258.8 million in 2018 and is projected to grow at a CAGR of 6.2% from 2019 to 2027, reaching US$10,431.3 million by 2027.

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What is Plant Protein?

Plant protein is a natural protein sourced from plants such as soy, wheat, pea, and other legumes. It serves as a key nutrient for muscle and tissue health while also supporting weight management. Compared to animal-based proteins, plant proteins are typically lower in calories and fat but richer in fiber and essential nutrients, making them a popular choice among health-conscious consumers.

Market Overview

In 2018, the U.S. dominated the North American plant protein market, followed by Canada. As one of the most industrialized nations in the region, the U.S. holds the largest share of the plant protein industry. The growing demand for sustainable, clean-label, and environmentally friendly protein alternatives is a major driver of market growth. Additionally, plant proteins are gaining traction due to their low cholesterol and saturated fat content, along with their high nutritional value.

Key Growth Drivers

• Rising Vegan and Health-Conscious Consumer Base: Increased awareness of plant-based nutrition, particularly among adults, is fueling demand across the U.S., Canada, and Mexico.
• Expanding Applications in Food & Beverage: Manufacturers are incorporating plant proteins into various segments, including bakery, meat alternatives, dairy substitutes, processed foods, confectionery, and beverages, to enhance taste, texture, and nutritional profiles.
• Sustainability and Environmental Concerns: Consumers are increasingly opting for plant proteins due to their lower environmental impact compared to animal-based protein production.

North America Plant Protein Strategic Insights

Strategic insights for the North America Plant Protein provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

key company profiles

  E. I. Du Pont De Nemours and Company

  Archer Daniels Midland Company

  Kerry Group

  Koninklijke DSM N.V.

  Axiom Foods, Inc

  Cargill, Incorporated

  Roquette Frères

  Ingredion Incorporated

  Glanbia plc

  Burcon NutraScience Corporation

North America Plant Protein Regional Insights

The geographic scope of the North America plant protein market encompasses the specific regions where businesses operate and compete. Recognizing regional differences—such as consumer preferences (e.g., demand for certain product formats or protein sources), economic conditions, and regulatory requirements—is essential for customizing strategies to local markets. Companies can enhance their market presence by pinpointing underserved regions or adjusting their product offerings to align with regional needs. A well-defined regional focus enables more efficient resource allocation, targeted marketing efforts, and stronger competitive positioning, ultimately driving growth in key markets.

Market Insights

Growing consumer awareness of protein-rich foods is driving demand across North America. Proteins, composed of amino acids, serve as essential building blocks for the body, supporting cell repair, immune function, and overall growth. They play a crucial role in muscle maintenance, bone health, and metabolic efficiency, aiding in weight management and reducing the risk of osteoporosis. As more consumers recognize these benefits, the demand for protein-enriched foods and beverages continues to rise, fueling the expansion of the plant protein market in the region.

Source Insights

The North America plant protein market is segmented by source into soy, wheat, pea, and others. Among these, soy protein dominates the market, available in various forms:

• Soy protein isolate (90% protein content) – A refined protein used in meat and dairy alternatives.
• Soy protein concentrate (70% protein) – Made by removing carbohydrates from defatted soybeans.
• Soy flour – Finely ground soybeans used in baking and food processing.

Soy protein’s versatility and nutritional profile make it a preferred choice for food manufacturers, particularly in infant formulas, meat substitutes, and dairy alternatives.

Type Insights

The market is categorized by type into isolates, concentrates, and protein flour. Concentrates hold the largest share, as they are cost-effective and widely available. Produced through extraction from soy, pea, wheat, and other plant sources, concentrates contain 60–80% protein, with the remainder consisting of fats and carbs. Their rapid absorption makes them ideal for post-workout recovery, while their affordability compared to isolates drives consumer preference.

Application Insights

Plant proteins are used across various applications, including:

• Protein beverages
• Dairy alternatives
• Meat alternatives & meat extenders
• Protein bars
• Bakery products

The meat alternatives segment leads the market, driven by rising health consciousness and the shift toward vegan diets. Plant-based proteins, particularly from soy and pea, are key ingredients in meat substitutes offered by brands like Beyond Meat, Gardein, and Ripple Foods. Factors such as obesity concerns, ethical eating trends, and environmental sustainability are accelerating demand for plant-based meat options, further boosting the plant protein market.

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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights