The Europe sports nutrition market, valued at US$ 5,315.35 million in 2023, is projected to reach US$ 10,789.26 million by 2031, exhibiting a compound annual growth rate (CAGR) of 9.3% from 2023 to 2031. This significant growth is primarily driven by increasing strategic initiatives undertaken by key players in the market.

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Key Drivers of Market Growth:

• Innovative Product Launches: Manufacturers are continuously introducing new and specialized sports nutrition products to meet evolving consumer demands. For example, in March 2024, Garden of Life LLC expanded its sports supplement range with a new product for workout recovery and skin radiance. Similarly, in December 2023, DYMATIZE ENTERPRISES, LLC partnered with DD IP Holder LLC to launch ISO100 protein powders with Glazed Donuts flavor, appealing to a broader consumer base.
• Strategic Collaborations and Partnerships: Companies are engaging in collaborations with athletes and event series to expand their market reach and customer base. A notable instance is Myprotein's expanded multi-year partnership with HYROX in 2024, becoming the event series' official global nutrition partner and concurrently launching an exclusive Myprotein x HYROX nutrition range.
• Mergers and Acquisitions: Strategic mergers and acquisitions are being pursued to broaden product portfolios and strengthen market presence. In May 2024, NUTRIVEND acquired CSN Supplements Ltd., a move expected to expand its customer base and product offerings in the sports nutrition sector. Such strategic investments are anticipated to further fuel market growth during the forecast period.

Regional Market Overview:

Countries such as Russia, Poland, the Netherlands, Denmark, Norway, Sweden, Greece, and Belgium are significant contributors to the Rest of Europe sports nutrition market. The rising engagement in physical activities and the growth of fitness trends, including digital fitness, are boosting the demand for sports nutrition products in these regions. To address this growing demand, key players are actively launching new products. An example is Volac International Ltd.'s expansion of its sports nutrition portfolio in Geneva, Switzerland, in May 2023, with the introduction of Volactive Pro2O RTD protein beverages, designed to enhance performance and muscle strength. Such product innovations are expected to continue augmenting the demand for sports nutrition products across the region.

Europe Sports Nutrition Strategic Insights

Strategic insights for the Europe Sports Nutrition provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Market leaders and key company profiles

  Glanbia Plc

  NOW Foods

  Garden of Life LLC

  PepsiCo Inc

  Quest Nutritional LLC

  Abbott Laboratories

  Amway Corp

  GNC Holdings, LLC

  Worldwide Sport Nutritional Supplements, Inc

  Herbalife Nutrition Ltd.

Understanding the European sports nutrition market requires a keen awareness of its regional variations. Businesses must recognize that Europe isn't a monolithic entity; consumer preferences, economic landscapes, and regulatory frameworks differ significantly from country to country, or even region to region within a country.

For instance, demand for specific product types (e.g., plant-based proteins versus traditional whey), preferred packaging sizes, or even desired flavor profiles can vary widely. Economic disparities across Europe influence purchasing power and willingness to spend on sports nutrition products. Furthermore, regulations regarding ingredient approvals, health claims, and marketing practices are often country-specific, necessitating careful compliance.

By identifying these local distinctions, businesses can strategically tailor their product offerings, pricing, and distribution channels. This focused approach allows for more efficient resource allocation, highly targeted marketing campaigns that resonate with local consumers, and a stronger competitive position against regional players. Ultimately, a deep understanding of Europe's diverse sports nutrition landscape is crucial for sustainable growth and market penetration.

The Europe sports nutrition market is segmented by product type, distribution channel, and country.

Segmentation Breakdown:

• Product Type:
• Supplements (held the largest market share in 2023)
• Bars
• RTD (Ready-to-Drink) Beverages
• Others
• Distribution Channel:
• Specialty Stores (held the largest market share in 2023)
• Supermarkets & Hypermarkets
• Online Retail
• Others
• Country:
• Rest of Europe (dominated the market share in 2023)
• Germany
• France
• Italy
• The UK
• Spain

Key Players in the Europe Sports Nutrition Market:

• Glanbia Plc
• NOW Foods
• Garden of Life LLC
• PepsiCo Inc
• Quest Nutritional LLC
• Abbott Laboratories
• Amway Corp
• GNC Holdings, LLC
• Worldwide Sport Nutritional Supplements, Inc
• Herbalife Nutrition Ltd

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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights