Europe E-Commerce Automotive Aftermarket Market Set to Reach $47.3 Billion by 2028, Growing at 19% CAGR

The Europe e-commerce automotive aftermarket market is projected to surge from $16.7 billion in 2022 to $47.3 billion by 2028, expanding at a compound annual growth rate (CAGR) of 19% during the forecast period.

Digital Transformation Reshaping the Automotive Aftermarket

While digital innovation has already revolutionized B2B sales, retail, and communication, the automotive sector is now undergoing a significant shift. Leading e-commerce platforms such as eBay Motors, Alibaba, and Amazon Marketplace have transformed how consumers purchase automotive parts, offering convenience, competitive pricing, and access to product reviews.

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E-commerce has become the preferred channel for non-mission-critical and discretionary automotive components, allowing customers to compare products, read reviews, and benefit from fast, cost-effective delivery. Major automotive players, including Porsche and Tesla, have embraced this trend by selling vehicles and aftermarket products directly online.

Dealers are also recognizing the advantages of e-commerce, while traditional manufacturers and distributors face increasing pressure to adapt. The rise of digital-first retailers catering to online automotive parts buyers is accelerating market growth, further driving the expansion of Europe’s e-commerce automotive aftermarket.

Market Segmentation

The Europe e-commerce automotive aftermarket is segmented by:

1. Product Type
• Braking (Brake Pads, Hydraulics & Hardware, Rotor & Drum)
• Steering & Suspension (Ball Joints, Tie Rods, Sway Bar Links, Bearings/Seals, Others)
• Hub Assemblies
• Universal Joints
• Gaskets
• Filters
• Spark Plugs
• Others (Largest market share in 2022)
2. Consumer Type
• B2C (Largest market share in 2022)
• B2B
3. Country
• France, Germany, UK, Italy, Russia, and Rest of Europe (Leading market share in 2022)

Key Market Players

Prominent companies driving market growth include:

• Alibaba Group Holding Limited
• Amazon.com, Inc.
• CATI S.p.A.
• eBay Inc.
• LKQ Corporation
• Denso Corporation

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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights