The meat snacks market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.
Rising Popularity of Chicken-Based North America Meat Snacks Market
Traditionally, meat snacks have been dominated by beef and pork products. However, growing awareness about health and wellness is prompting consumers to shift toward leaner sources of animal protein. High consumption of red meats like beef, pork, and lamb—which are rich in saturated fats—is linked to elevated cholesterol levels and increased risks of heart disease, obesity, and high blood pressure. As a result, many consumers are turning to chicken-based meat snacks, which offer high protein content with fewer calories and less fat.
Environmental concerns are also influencing this shift. Chicken production generates significantly lower carbon emissions—up to 90% less—compared to beef, lamb, and pork. This makes chicken a more sustainable choice for environmentally conscious consumers. In response to this growing demand, producers are introducing new chicken-based snack products to attract a broader audience. For example, in May 2021, Brave Good Kind, a U.S.-based snack brand, launched chicken bars in Original, Teriyaki, and Hot Honey flavors. Made with antibiotic-free chicken, these bars are gaining traction among health-focused buyers. Likewise, in October 2020, Foster Farms introduced high-protein chicken snacks in five bold flavors: Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk. The rising appeal of such flavored chicken products is fueling overall growth in the North America Meat Snacks Market.
North America Meat Snacks Market Overview
North America remains a key region for the meat snacks industry, driven by high consumption of protein-rich and convenient food products. The region's fast-paced lifestyles create strong demand for ready-to-eat items such as meat snacks, meals, and soups. Changing dietary habits are also pushing consumers to choose leaner meats, including poultry, over red meats.
The U.S., one of the world’s leading exporters of poultry, plays a significant role in this trend. The growing demand for high-protein, low-fat snacks, increasing health consciousness, and rising urbanization are collectively propelling market growth across North America. Major industry players—including Tyson Foods, Inc.; Bridgford Foods Corporation; and General Mills Inc.—are actively developing new products that align with consumers’ nutritional preferences.
For instance, in September 2019, Werner Gourmet Meat Snacks launched a zero-sugar jerky line made from grass-fed beef, available in Original, Salt & Pepper, and Unsweetened Teriyaki flavors. These snacks contain zero sugar, zero carbs, and 18 grams of protein per serving, appealing to health-minded shoppers. Such innovative and nutrient-rich product launches are expected to continue driving consumer interest and supporting the expansion of the North America Meat Snacks Market.
North America Meat Snacks Market Segments Covered
North America Meat Snacks Market By Type
- Jerky
- Meat Sticks
- Sausages
North America Meat Snacks Market By Source
- Beef
- Chicken
- Pork
North America Meat Snacks Market By Category
- Plain
- Flavored
North America Meat Snacks Market By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
North America Meat Snacks Market Regions and Countries Covered
North America
- US
- Canada
- Mexico
North America Meat Snacks Market leaders and key company profiles
- Bridgford Foods Corporation
- Conagra Brands, Inc.
- Country Archer Provisions
- General Mills Inc.
- Hormel Foods Corporation
- Link Snacks Inc.
- Organic Valley
- Premium Brands
- Tyson Foods Inc.
- Werner Gourmet Meat Snacks
North America Meat Snacks Market Strategic Insights
Strategic insights for the North America Meat Snacks provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
