The Europe Hair Color Market, valued at US$ 4.82 billion in 2023, is projected to grow to US$ 7.71 billion by 2031, reflecting a Compound Annual Growth Rate (CAGR) of 6.1% during the 2023-2031 period.
This mature yet dynamic segment of the personal care industry is characterized by high consumer awareness, fashion-driven trends, and robust demand for both professional salon services and at-home coloring solutions. Leading global manufacturers like L'Oréal, Wella (Wella Operations US LLC), and Henkel dominate the market, offering extensive portfolios to meet diverse consumer needs. The market is primarily segmented into permanent and temporary hair color, with permanent solutions leading due to their long-lasting results and effective gray coverage.
Professional salons remain a significant channel, popularizing services such as balayage, highlights, and customized coloring. Concurrently, the at-home hair color segment is experiencing substantial growth. This surge is driven by several factors:
- Convenience & Cost: Hectic lifestyles and busy schedules make salon visits challenging and expensive, leading consumers towards affordable, time-saving DIY options.
- DIY Culture & Experimentation: Social media platforms like Instagram and TikTok fuel a trend of self-experimentation with bold colors through tutorials and result sharing.
- Product Innovation & Availability: A wide range of user-friendly, innovative products is readily available in supermarkets – including color masks, powders, gels, and creams – often featuring claims like full grey coverage, ammonia-free formulas, non-toxic ingredients, plant-based, or organic compositions.
Furthermore, sustainability and health-consciousness are increasingly shaping the market, boosting demand for ammonia-free, vegan, and organic hair color formulations.
Market Size Methodology: The reported market size is derived from a comprehensive research process utilizing both primary and secondary sources. Extensive secondary research was supplemented by multiple primary interviews with industry participants (including VPs, business development managers, market intelligence managers, national sales managers) and external consultants (valuation experts, research analysts, key opinion leaders) specializing in the European hair color market to validate data and gain analytical insights.
These factors collectively highlight the rising preference for at-home hair coloring as a significant driver of the Europe hair color market's growth.
Europe Hair Color Market Segmentation
Europe Hair Color Market By Product Type
- Permanent
- Semi-Permanent
- Temporary
Europe Hair Color Market By Type
- Powder
- Cream
Europe Hair Color Market By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
Europe Hair Color Market Regions and Countries Covered
Europe
- UK
- Germany
- France
- Russia
- Italy
- Rest of Europe
Europe Hair Color Market Key Players and Competitive Landscape
Major players in the Europe hair color market include:
- L'Oréal SA
- Henkel AG & Co. KGaA
- Coty Inc.
- Revlon Inc.
- Kao Corporation
- Wella Operations US LLC
- Davines S.p.A.
- Keune Haircosmetics
- Beauty & Business S.p.A.
- H.S.A. Hair Styling Applications S.p.A.
- Famasar Srl
- ColorDesign Hair
- Laboratoire Native
- Antica Erboristeria S.p.A.
- Farmen International Cosmetics Distribution S.p.A.
- Elcéa
- Korres
- Sodalis Group
- Tricobiotos S.p.A.
- Pettenon Cosmetics S.p.A. S.B.
These companies are heavily focused on research and development to introduce high-quality, innovative hair color solutions tailored to shifting consumer expectations.
Research Methodology
The Europe Hair Color Market size and forecasts were developed through a combination of primary and secondary research. Extensive secondary analysis was carried out using internal databases and credible external sources to gather relevant qualitative and quantitative insights. To validate findings and enhance analytical depth, multiple primary interviews were conducted with key industry stakeholders—including VPs, business development heads, market intelligence professionals, and national sales managers—as well as external experts such as analysts, valuation consultants, and thought leaders with specialization in the Europe Hair Color Market sector.
Key improvements made:
- Stronger Opening: Combined the growth figures and market characterization into a concise introductory paragraph.
- Improved Flow & Structure: Grouped related information (e.g., market leaders and segmentation; drivers of at-home growth; consumer preferences; competition; research).
- Conciseness: Removed slight redundancies (e.g., "People do not have enough time" changed to "Hectic lifestyles, busy schedules").
- Clarity: Rephrased slightly complex sentences for easier reading (e.g., "refrain people from frequently experimenting" changed to "drive consumers towards... solutions").
- Terminology: Standardized "hair color" (used predominantly) instead of alternating with "hair colour".
- Bulleted List: Formatted the list of key players for much better readability.
- Active Voice: Used more active constructions where appropriate (e.g., "Players are highly focused" changed to "Major participants include").
- Terminology Consistency: Used "DIY" consistently after defining it as "do-it-yourself (DIY)" initially.
- Professional Tone: Maintained a formal business tone suitable for market analysis.
- Research Methodology: Clarified the roles of primary and secondary research and the interview participants.
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Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
