Cold calling involves reaching out to prospects who have had no prior interaction with your brand or services, making it more challenging due to lack of rapport and familiarity. It requires strong scripts, resilience, and high volume to yield results. Warm calling, on the other hand, targets individuals who have shown some interest—like filling out a form or engaging with content—making conversations smoother and more conversion-friendly. While cold calling helps expand reach, warm calling typically delivers higher success rates.
Visit: https://brightcall.ai/blog/col....d-calling-vs-warm-ca
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